Ever visited a company’s website only to find it wasn’t very user friendly, pages were missing, the text was full of errors, and the content lacked accurate or relevant information? What did you do next?
I’m guessing you did what most of us would do, and you headed over to a different company’s website. That first company may have just cost themselves a sale, or a client, or an important account simply due to their general carelessness. Don’t let that happen to you!
FIRST IMPRESSIONS ARE EVERYTHING
Many times, a company’s website, and the content that fills the pages, all serve as its first impression. A great looking site that is easy to navigate and free from errors is the equivalent of having a tidy and clean storefront while greeting your customers with a smile. When someone enters your physical, brick and mortar establishment, they expect that type of treatment, and the same goes for when potential customers or clients visit your website.
Every business, regardless of industry, needs a website filled with credible and accurate information. This goes beyond phone numbers, hours of operation, and an about us page that reads like a book report.
YOUR WEBSITE IS A MARKETING INVESTMENT
Good news is that its not too difficult to launch a company website these days. You don’t have to be a computer genius to build a respectable and professional looking website for your business.
Oh, and in case you were wondering, simply having a Company Facebook Page alone isn’t going to cut it, sorry. In fact, you might as well just tell your audience you’d prefer to take the easy way out, and you’re not necessarily serious about your business. I digress, but its the truth.
One common trait of most every successful small business is a website that serves as a marketing tool and generates revenue. It’s no coincidence that they’re all filled full of interesting and well written content that establishes and conveys their brand.
Your website is a marketing investment, and so is the writing specialist who crafts its content. Just as paying for a billboard should give you a positive return on your marketing investment, a great content writer should do the same.
SMALL BUSINESSES NEED LOCAL WRITERS
Writing all of your website’s content yourself is an extremely time consuming and difficult process that takes your attention and focus away from growing your business. You have many more important things to worry about as a small business owner, trust me, I know.
Of course, you can always purchase blog content and various landing page content from online services such as BlogMutt, Constant Content, and many many more. I’ve “worked” for both, or I’ve been approved to write articles for both, and I just don’t recommend using their service if you own a small business. I’ll get into the reasons for this at a different time, but to put it simply they just don’t understand you, or your business, and certainly not your local market.
Consider hiring a content writer who understands your market, and one who
you can meet with face-to-face. Search for a local content writer with a pulse for the community and the city in which you both live. After all, you’re paying this person to convey YOUR company’s voice as a way to establish a LOCAL brand.
If you are in or around the Asheville, NC area then contact me for your free consultation and website analysis. If you are located anywhere else, try using Google or asking your local chamber of commerce if they recommend someone.